FOR IMMEDIATE RELEASE
1799 Exposition Drive
Boulder, CO 80021
Phone: (303) 442-7007
BOULDER, CO - May 14th, 2014
- The sport of Triathlon may never be the same. Last year in Kona, HI at the Ironman World Championship, Mirinda "Rinny" Carfrae broke the run course record beating not only her female competitors, but all but two of the men as well. Now she's breaking the mold again and partnering with local owner operator Jaymie Hampson of Audi Boulder in Boulder, Colorado. The partnership transcends the typical high line automobile sponsorship and represents a synergistic and strategic partnership between Carfrae and the sport and the fundamental culture of the Audi brand and Audi Boulder.
[Audi Boulder is located in Boulder, CO and was acquired by Kuni Automotive in August of 2013]
A partnership this dynamic is unique in sports, and is based on a few distinct pillars: local awareness, encouraging community engagement above and beyond sports, and women working to support women. "After winning Kona last year, I rewarded myself with a new Audi TTS. Working with dealerships can be daunting especially for someone who has never bought a brand new car. But my experience with Audi Boulder and more specifically Jaymie Hampson, was fantastic," said Mirinda or her relationship with Audi Boulder. The partnership will boast key speaking events, fan contests, VIP experiences, training days with Carfrae, and an unfiltered look into the offerings of Audi Boulder featuring the highly versatile and functional Audi allroad wagon.
"It's exciting to share Rinny's passion for fitness, but even more exciting to support her on her journey back to Kona this year. We're equally thrilled to support both Rinny and the entire triathlon community here in, and around, Boulder," says Hampson. "Supporting the community is one of our biggest priorities at Audi Boulder. Our customers' experience should reflect the values of the Boulder community, and that's why we aim high and try to build a true one-to-one relationship with our clients. We truly believe the relationships we build with our customers set us apart."
About Audi Boulder & Kuni Automotive:
Audi Boulder, established in 2013, is a proud member of the Kuni Automotive family of dealerships. Kuni Automotive has been committed to delivering extraordinary customer service experiences and giving back to the community since 1970. Audi Boulder is locally owned and operated by Jaymie Hampson. As the premier Audi dealership in Colorado, Audi Boulder carries one of the largest selections of new, certified, and pre-owned vehicles. Audi Boulder is committed to building meaningful, lasting relationships one customer at a time.
About Mirinda "Rinny" Carfrae:
World Record holder says it all. Mirinda Carfra, the 2013 Ironman World Champion, crossed the finish line in Kailua-Kona as the fastest women in history, setting a record of 8 hours 52 minutes 34 seconds. Along the way she had the third fastest marathon run of the day (men and women) at 2:50.38. The Ironman, consisting of a 2.4 mile swim, 112 mile cycle, and 26.2 mile run is considered one of the most demanding one-day sporting events in history. Learn more at www.MirindaCarfrae.com.